So we covered how vehicle wraps help your business in a previous article, now we’d like to dig deeper into the stats behind the scenes.
Here are some key facts that showcase how well vehicle wraps perform in advertising your business.
1:
70,000 to 100,000 impressions per day
According to the Outdoor Advertising Association of America (OAAA), a single vehicle wrap can generate between 70,000 to 100,000 impressions daily depending on where the vehicle travels.
With a population of nearly 500,000 and a bustling highway system, here in the Niagara Region your vehicle wrap should expect to see somewhere between 30,000 - 80,000 impressions per day. Wow!
2:
$0.77 per thousand impressions (CPM)
Based on the average cost of a vehicle wrap and the average number of impressions per day (see above), this means you’re only spending around $0.06 per impression.
Which is incredibly low compared to other forms of advertising like TV, radio and print ads. Plus you’ll be receiving these low cost impressions for a long time since vehicle wraps can easily last around 5 years with proper care.
3:
91% of people notice vehicle wraps
We got this number from a FleetOwner magazine report, which if even partially accurate makes vehicle wraps more visible than other forms of advertising like billboards.
What’s even better? Studies also suggest that 75% of consumers are able to recall the message of a vehicle wrap, which is much higher than other forms of advertising (e.g., radio ads, print ads).
4:
29% of respondents have purchased a product or service from seeing a vehicle wrap
This is according to a 2019 study by FedEx. Want an even more encouraging number? Another study by The National Association of Vehicle Wraps shows 50% of consumers reported making a purchase based on seeing a vehicle wrap.
Talk about return on investment!
5:
Vehicle wraps increase brand recognition by up to 15 times more than traditional methods
This is according to a study by GeoPath (formally known as The Traffic Audit Bureau).
Make sure your wrap looks good! A professionally designed and installed vehicle wrap can make a business look more established and reputable, improving customer perception.
6:
Up to 10x return on investment (ROI) for small businesses
This is what it’s all about isn’t it?
So says Small Business Trends, especially combined with other digital marketing strategies.
Vehicle wraps are a smart investment which great returns, making vehicle wraps one of the best ways to advertise your small business.
If you have questions about any of these vehicle wrap stats, please contact us anytime to discuss what you’re looking for and our team will be happy to guide you through the process.
